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E-mail: anseri@aart.us.com

Difference and specification

Between flyers, brochures, leaflets, pamphlets & newsletters


A flyer is also rightly known as a leaflet or a handbill. A flyer is one piece of paper, usually the standard size of 8 ½" x 11" (A4). Flyers are best for small scale marketing, or when you have a small region to cover. Flyers are a cheap way to get info out to a large number of people.

This type of marketing piece is called a throw-away, because they're handed out or hung in public places with the expectation that some of them will only get a passing glance before being thrown away. They are poorly printed on low quality paper and might be used to promote a night club or pizza restaurant.

If you're going to hang up your flyer, you'll only print on one side. If you're going to be handing out your flyer, you can print info on both sides.

The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs.

Flyers are most often used for:

  • Announcements of events, especially concerts or club openings.
  • Product info, such as specs for a new car.
  • Fact sheets handed out at trade shows or conferences.


Brochures are also known as pamphlets and are more expensive to print. A brochure is generally a standard-size sheet of paper that has been folded lengthwise two times to create four panels (bi-fold) or folded three times to create six panels (tri-fold).

Brochures are more complicated to print because each panel has its own margins, its own photos and its own headlines. Businesses create millions of brochures each year and sometimes copywriters are even hired to just write brochure text.

Brochures are opposite of flyers in the throw-away category: they're created especially to be kept and referred to again and again. They're handed out at the end of sales presentations, as take-away information at trade shows and they're displayed in racks at banks, doctors' offices and cash registers.

It's expected that only people that are interested in learning more about a product will pick up a brochure.

The purpose of a brochure is

  • To follow up after an initial sales contact.
  • To give more-detailed information than a flyer.
  • Brochures are used in direct mail campaigns as the follow-up to a postcard that was mailed out to generate interest.


A leaflet usually has a better design as a flyer, and they are printed in color and on better quality and is cheap in any way feel. It is also important to note that while printed flyers usually on A6 paper is a little bigger and a brochure can be printed on either A4 or A5 paper. Due to the fact that a leaflet will be made with better quality than paper flyers, it costs you more to print leaflets.

The purpose of a leaflet is

  • Handing them out to your targeted market to promote your prorduct, service, or organisation.
  • Inserting them in local newspapers. 
  • Leaving them in popular places where people are likeley to take or see one.
  • To catch the attention of your prospective customers and to get your message delivered convincingly to them.


A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

In order to count as a pamphlet, UNESCO requires a publication (other than a periodical) to have "at least 5 but not more than 48 pages exclusive of the cover pages"; a longer item is a book

The purpose of a pamphlet is

  • Pamphlets are useful in business communications.
  • To educate, inform, persuade, or entertain your intended audience.
  • To mobilise people to support your cause.
  • To advertise a meeting or specific event.
  • To popularise your slogans and messages.


A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages produced in electronic format is known as an electronic book (e-book).

Books may also refer to works of literature, or a main division of such a work. In library and information science, a book is called a monograph, to distinguish it from serial periodicals such as magazines, journals or newspapers. The body of all written works including books is literature. In novels and sometimes other types of books (for example, biographies), a book may be divided into several large sections, also called books (Book 1, Book 2, Book 3, and so on). A lover of books is usually referred to as a bibliophile or, more informally, a bookworm — an avid reader of books.


A newsletter is one of the best ways to keep your name in front of the eyes of your clients, your associates, and others that may be in your target market. A newsletter allows you to show them that you are more than just someone who is looking for projects to work on. And a newsletter shows that you are willing to pass on information that will help them run their own businesses. Think about how many newsletters you read each week or month. Do you enjoy getting and reading it? Do you find the articles and other information in the newsletter helpful? Do you know who or what company produces it? Read more about different types of newsletters.

What is Publication Design?

It is a comprehensive guide to all forms of printed publication, covering everything from magazines, newspapers and books to annual reports, product catalogues, newsletters, journals and everything in between. Aimed at a wide audience, covering consumer, corporate and trade, it explores everything from transport and display to issues of sustainability and advances in technology.

AArt Design 571 305-3127